Gatorade

Art Direction • Graphic Design

Conceptualized and designed social-first creative for Gatorade.

Year

2025

Credits

Agency: Wasserman
GCD: Danny Mota
CD: Ernest Baker
Sr. Art Director: Joe Chong
Sr. Copywriter: Jason Saimpy

‍

Goals

Supported a range of social-first and athlete-led work, from real-time reactive posts to on-set design for social shoots and bigger brand moments. Focused on creating bold, culturally relevant visuals that feel native to social while staying true to Gatorade’s performance legacy.